What percentage of festival-goers attend a festival a year?

Casual festies: 30% of all festival-goers; attend one festival each year Considering that our data indicates that the average fan attends 2.6 events per year, working to attract hardcore festies will offer a higher return on investment.

How many festival tickets were made in 2019 compared to 2022?

For comparison: in 2019, the last pre-Covid year, the 330 analyzed festivals made 26,450 bookings in total, and in 2022, they announced 18,215 by April 21 (69% of the total number of bookings in 2019). We analyzed festival prices to assess the gain from ticket sales.

What are the different types of festivals in Viberate?

The festivals in the analysis (and in the Viberate database) are divided into five groups: small (up to 5K visitors), medium (5–15K), big (15–30K), huge (30–80K) and mega (80K+). The average analyzed festival is expected to gain the following amount from ticket sales: